Morrisons have replied to our letter about packaging issues. That’s if you can call it a reply. They’ve failed to acknowledge or address a single issue we raised.

If you ever need to fob anyone off for any reason this Morrisons boilerplate is a classic.

Dear Sir/Madam

Thank you for your letter to this department.

We always welcome feedback from our customers and assure you that your comments have been duly noted. I have taken the liberty of passing these onto the people concerned in order that this ma be looked into and, if necessary, be addressed.

You can rest assured that your comments and views are very valuable to us and we will continue to do everything to ensure that we maintain the high standards that our customers expect.

Thank you once again for contacting us. It is always our intention that our customers are satisfied with everything that they buy from us.

Yours sincerely
Morrisons Customer Services

It’s a shame they didn’t take the liberty of answering the points we made!

This was our letter – with several specific examples

Read more

A quick one from Morrisons – in my local store in Staffordshire they have introduced an end of aisle promotion called “Heart of England” a selection of locally produced goods – bacon, sausages etc.

What a fantastic idea! Supporting local producers, cutting down on food miles, Heart of England – brilliant!

Just one small problem from our perspective – can you guess?

Great idea - poorly executed (poorly photographed too)

Great idea - poorly executed (poorly photographed too)

The signage has a flag on it – but it’s not the English flag. Yep it’s the Union flag.

“Heart of England” + Union Flag

Heart of England - Union Flag!

Heart of England - Union Flag!

A quick recce at Morrisons gives us enough labelling inconsistency to compile a letter and get in touch.

Morrisons are another supermarket chain who are really pushing the Britishness angle on their labelling. The Union Flag is everywhere but there are some areas where particularly Scottish goods are identified and promoted above Welsh, English or Northern Irish items.

Please excuse the dreadful photo quality.

Meat

Dairy

Morrisons seem very keen to support Scottish farmers… but no-one else.

The only sign of the Cross of St George was on the milk (see below) but no sign of the Welsh or Northern Irish flags.


This month’s Shop Watch is on Morrisons. If your local supermarket is a Morrisons and you’d like to help us, please keep an eye out for how they label their food. Anything with flags on, or listing country of origin is interesting to us. We’d like photographs, but stories and observations are welcome too. So please help us by commenting below or sending anything you have, good or bad, to examples[at]fairflags.org.uk.

We have a letter on its way to Sainsbury’s at the moment following last month’s efforts. In a month’s time we’ll be contacting Morrisons. So we need your help now! Thanks.