Some good news at last!

Posted by Sara Box in the comments

One of my colleagues, Pam Treasure recently wrote to ASDA regarding the use of the English Flag as Follows:
Enquiry:

The England Flag is red and white NOT red white and blue. I am a fan of Asda but please, if your products are from England then please do not use the union flag, but the England flag of St George. St George at ASDA, has a great ring to it, don’t you think ??

Thankyou

Pam Treasure
English Democrats

And here was the response:

Hello Mrs Treasure,

Thanks for your recent feedback with regard to country of origin flags currently used on product labels.

We currently use the word “British” and a Union Jack flag on our Fresh Meat labels, to ensure our availability is consistent. The term “British” allows us some flexibility so if necessary we can use produce from different parts of the UK to ensure we can satisfy demand.

The word “British” and the Union Jack flag are well recognised by our customers. Research has shown the vast majority of our customers are happy with the “British” message, and the simple and bold flag design offers clarity at the fixture.

We also currently use “Scottish” and “Welsh” specific labels which are seen as a real benefit to our Scottish & Welsh customers.

Fresh Meat Quality, Welfare and Sourcing are vitally important the Fresh Meat Team at Asda and we are constantly striving to ensure we deliver the very best to our customers. As a direct result of your enquiry we will be changing our Extra Special Beef labels to include the word “English” and a St. George’s Cross.

Once again, thanks for contacting us.

Yours Sincerely,

Kelvin Edet
ASDA Service Team

Great work Pam. It’s a start – let’s hope they all follow!

Now might be a great time to get in touch with Asda to help ensure they follow through.

Jul

13

Shop watch – Tesco

Filed Under Tesco | 2 Comments

Tesco shows the English flag. Is this a first?

2009_07_13aTescoEngChedd

Jul

11

Dairy Crest turncoats

Filed Under Products | 2 Comments

Country Life English Butter: Keeping the locals happy. Are you?

This was what they said before they changed their Country Life butter from English to British.

The advert consists of images of Country Life butter. It’s not very clear in this low resolution image but the packaging does say English butter. Superimposed on the image are the statement and question, WE’RE KEEPING THE LOCALS HAPPY. ARE YOU?

The text in the left sidebar reads;
Country Life is the No. 1 English butter brand.

77% of people think local food tastes better – one reason why we are the fastest growing butter brand.

82% of consumers would buy more locally produced food if it was labelled as such.

Country Life is back on TV as part of a £6m marketing spend including a new national press campaign.

keep your customers happy with the taste of Country Life.

http://www.visit4info.com/advert/Country-Life-Butter-Keeping-The-Locals-Happy-Country-Life-Butter/34811

Previous Country Life advert

Jul

4

Shop watch – Co-op

Filed Under Co-op | Leave a Comment

English produce -no flags.

If the Co-op think that they can claim equal treatment by labelling Scottish and Welsh produce with their respective flags, but leave the English flag off English produce, they are mistaken.