Oct
8
Boycott Dairy Crest
Filed Under Products
We followed up our initial email with this one.
Dear Mr xxxx
Could you tell me whether the sourcing of Milk for Country Life Butter specifically comes from inside or outside England? If from outside is this a recent change of sourcing? Until recently the Butter was “English Butter”. As far as I can tell the farmers on the Country Life website are all based in England.
You said “A British claim enables us to credibly use the British flag within communications without causing confusion. The British flag has a more positive association with consumers than the English flag.”
This is interesting. Can you please tell me how the British flag has a “more positive association with consumers than the English flag”? I know of no negative implications to the Cross of St George – would you mind explaining your thinking behind that statement – for our readers? Are you perhaps referring to consumers outside England?
kind regards
No reply unfortunately. So no explanation to the bizarre view that:
The British flag has a more positive association with consumers than the English flag.
It seems pretty obvious to me they must be referring to consumers outside England. This particular issue isn’t even really about the flag it’s more fundamental than that it’s about the word “English” it’s about the concept of “English”. Dairy Crest are essentially saying that – Britain has a more positive association with consumers than England!
Dairy Crest is an English company. Country life is English butter produced in England. Their decision to replace “English Butter” with “British Butter” is their choice and their right. But I find it really sad that an English company would even consider distancing itself from England.
Personally I think it’s a very bad marketing decision by Dairy Crest. A campaign celebrating the Englishness of their butter would have had a very positive effect on sales.
Anyway from now on I will never knowingly buy any Dairy Crest product until they start producing English Country Life butter again. I practical terms this means cancelling my daily milk delivery and stopping buying Cathedral City cheese. I know that many of our supporters feel the same.
Boycott Dairy Crest
Boycott Dairy Crest
Here are some Dairy Crest products you might consider boycotting:
Cathedral City Cheese range, Vitalite margarine, St Ivel spread range, Willow, Golden Churn, Clover, Utterly Butterly, Frijj milkshakes.
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3 Responses to “Boycott Dairy Crest”
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Boycot Dairycrest
I used to work for a dairy co between 1993 – 1998(not Dairy Crest) that produced Country Life English butter at a factory in Scotland. When I questioned this I was told that the milk was from England – I don’t think so as the milk in the vats were not seperated by milk origin.
Share price has halved in the last three months. Most share have had a kicking, but half?
http://www.lse.co.uk/SharePrice.asp?shareprice=DCG
I do hope my little boycott has contributed to this in some way
I boycott Dairy Crest, and encourage all I know to boycott the company as well. Do you know of any website to post reasons why?
Regards,
Daniel