A quick one from Morrisons – in my local store in Staffordshire they have introduced an end of aisle promotion called “Heart of England” a selection of locally produced goods – bacon, sausages etc.

What a fantastic idea! Supporting local producers, cutting down on food miles, Heart of England – brilliant!

Just one small problem from our perspective – can you guess?

Great idea - poorly executed (poorly photographed too)

Great idea - poorly executed (poorly photographed too)

The signage has a flag on it – but it’s not the English flag. Yep it’s the Union flag.

“Heart of England” + Union Flag

Heart of England - Union Flag!

Heart of England - Union Flag!

Comments

One Response to “Heart of England?”

  1. Luke P on June 25th, 2009 4:12 pm

    It’s so common it doesn’t surprise me. We’re the only ones who still use the thing now. Pity, it’s a beautiful design.

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