Oct

12

Offering local produce pays off for Tesco

Filed Under Tesco 

An interesting article on Wales Online trumpeting Tesco’s commitment to offering local produce (are they an advertiser by any chance?)

Here’s an extract with a highlight added:

With interest in “buying local” growing stronger, Tesco is to make it even easier for customers to identify the provenance of their food with new packaging covering produce, meat, dairy, chilled, frozen and bakery items.

It will include the flag of the country of origin and in many cases the name of the county. With some produce and dairy items there will also be information on the grower and producer.

Tesco also works with local suppliers at major food events across the UK and the teams are looking for even more producers, especially in English regions that may lack the strong national identity found in Scotland, Wales and Northern Ireland.

Fascinating stuff. What flag for the “English regions” eh?  Please read the whole article and feel free to leave a comment.

And should you feel inclined to remind Tesco that people in England also have a strong national identity, here’s how.

Comments

One Response to “Offering local produce pays off for Tesco”

  1. Maria on October 13th, 2009 8:44 am

    Fascinating – considering English regions aren’t nations, it’s no surprise they lack a “strong national identity”. As for England itself, give it a chance, eh, Tesco?

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